Algerian Radio
As Eid Al-Fitr approaches, many families today prefer to order the traditional sweets specific to this religious occasion from female pastry makers who operate from their homes.
This phenomenon has become widespread in recent years, driven in particular by the growing use of social media. Pages dedicated to both traditional and modern sweets are multiplying, and photos of "Makrout," "Ghribia," decorated "Sablés," as well as "Tcharek" and "Baklawa," often attract hundreds of followers.
In this regard, Firdous, a lawyer, says she chose to place her order with a home-based pastry maker after discovering her products on social media. Meanwhile, Bibiya, a housewife specializing in the preparation of traditional sweets, believes that this activity allows her to express her passion for pastry-making while also contributing to the family income, especially during periods of high demand.
With Eid Al-Fitr approaching, some pastry makers are sometimes forced to stop taking orders several days before the end of the month of Ramadan in order to successfully fulfill their customers' requests.
Samira, a teacher, confirms that she had to place her order well in advance with a home-based sweet maker to ensure she had an assortment of sweets to welcome her guests on the day of Eid.
To meet customer demands, many of these pastry makers offer what are known as "Eid sweet boxes," which include various types of pastries.
This activity illustrates the emergence of new forms of home-based entrepreneurship made possible by social media, allowing many women to successfully balance family life with an income-generating activity.
