Algerian Radio
The city of Annaba will host the first edition of the National Cosmetics and Skincare Industry Exhibition, organized by the Sogax company from June 18 to 20, 2026. The event, held at the Sheraton Annaba Hotel, will feature more than 60 Algerian companies and brands specializing in cosmetics, skincare, hair care, and perfumes, with the notable participation of Swalis Laboratories as the official sponsor.
This professional and economic event serves as a platform bringing together key players in Algeria's beauty sector. It targets manufacturers and distributors in the fields of pharmaceutical and parapharmaceutical cosmetics, as well as beauty centers, experts, investors, entrepreneurs, and startups interested in the skincare industry.
The exhibition is expected to attract approximately 5,000 visitors, including professionals, distributors, investors, shop owners, and beauty center managers, making it an ideal space for networking, exchanging expertise, and exploring partnership opportunities.
According to the organizers, the event aims to support national production, encourage innovation in the beauty and skincare industry, and enhance investment opportunities. It also seeks to promote commercial and professional partnerships while showcasing the latest products and trends in skincare, hair care, and fragrances.
The exhibition represents a significant opportunity to bolster consumer confidence in "Made in Algeria" products, expand professional networks among economic operators, and stay updated on the latest techniques used in the industry.
Furthermore, this national gathering aspires to build bridges of cooperation between various stakeholders, contributing to the reduction of imports and supplying the national market with competitive Algerian brands, thereby consolidating the position of local industry in a growing market with increasing consumer demand.
